OTTfeed successfully launched the Digital Fashion Week (DFW) mobile application, available on both iOS and Android, and served as an official partner of Digital Fashion Week NYC 2025, which took place on Sept. 11, 2025, at SHiFT Midtown in New York City.
This initiative reinforced OTTfeed’s role as a leader in digital distribution solutions and showcased its commitment to connecting fashion and technology on a global scale.
Access and engagement through digital platforms
The DFW mobile application provides audiences with comprehensive access to shows and events on the go. Features include:
- Live streaming of tech runway shows and panels, enabling global audiences to participate in real time.
- Behind-the-scenes content, offering deeper insights into the design process and industry trends.
- On-demand video libraries that allow users to revisit content at their convenience.
- Integrated event reminders that keep attendees and virtual watchers informed of the schedule.
“Digital Fashion Week is about pushing the boundaries of creativity and technology, and we’re thrilled to provide a mobile-first experience for audiences around the world, said Samir Attun, Founder of OTTfeed. “The Digital Fashion Week app ensures that fashion enthusiasts don’t miss a moment, whether they’re in New York, London, Paris, Milan, or tuning in from anywhere across the globe.”
The new app complements the existing DFW Roku channel and expands accessibility across both mobile and CTV platforms.
Looking ahead
Digital Fashion Week NYC 2025 demonstrated that fashion events can transcend physical boundaries through digital innovation. With OTTfeed’s support, the event reached global audiences, amplified participation, and set a precedent for the hybrid future of the industry.
DFW Founder Clare Tattersall said it best when discussing the future of fashion:
“Clothes still need to be worn and loved, but dismissing digital tools is shortsighted. Those who leap now will shape fashion’s future; those who wait risk sewing yesterday’s trends.”
This applies not only to the fashion industry but also to any brand or organization that wants to have a broader reach.
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