For retailers, creating a consistent and engaging in-store experience is key to attracting customers, boosting sales, and building brand loyalty. Whether you operate one boutique or dozens of store locations, your displays and messaging should always feel polished, up to date, and on brand.
One powerful way to achieve this is by using a custom Roku channel as your in-store video system. Instead of looping outdated DVDs, swapping USB drives, or paying for costly digital signage subscriptions, a branded Roku channel can stream your content directly to TVs in your store, easily, affordably, and consistently.
Why Use a Roku Channel in Retail?
1. Works for Single or Multiple Locations
Whether you have one store or many, you control exactly what plays on your TVs. For multi-location retailers, every branch can show the same content for brand consistency. For a single location, you can still create a professional, premium feel that elevates the shopping experience.
2. Instant Updates From Anywhere
Upload or replace videos remotely and have them appear in every location within minutes. Perfect for promoting flash sales, highlighting new arrivals, or announcing seasonal events.
3. Affordable and Easy to Set Up
Roku devices and TVs are inexpensive and easy to install. With OTTfeed’s Basic Plan of $199/month, you get a fully managed, branded Roku channel without the hassle of building it yourself. Once your channel is published, it is yours to manage and update as you wish, with no complicated tech or overpriced signage systems.
4. Simple for Staff
Your team just turns on the TV, selects your channel, and the content plays automatically. No laptops, HDMI cables, or USB drives required.
5. More Than Just Advertising
Mix in lifestyle videos, brand stories, and community highlights so customers enjoy watching, not just seeing ads. It turns your TVs into part of the store’s atmosphere.
6. Extend Your Brand Into Customers’ Homes
Your Roku channel is not just for in-store use. Loyal shoppers can download it at home to watch product spotlights, styling tips, promotions, and behind-the-scenes content right on their big screen.
How to Get Started
Set up a free consultation call with OTTfeed.com to discuss your requirements and get answers to any questions you may have. We can create and manage a custom Roku channel tailored for your retail business, handling setup, updates, and optimization so you can focus on your customers.
With your own Roku channel, you can:
• Highlight new arrivals instantly
• Promote sales in real time
• Share styling tips and how-to videos
• Feature staff or customer spotlights
• Maintain a consistent brand image across every store
• Keep your brand top-of-mind at home and in-store
Whether you run a single boutique or a national retail chain, a Roku channel is a cost-effective and professional way to enhance your store’s atmosphere, engage customers, and keep your marketing messages fresh.