There are two ways to build your Roku channel:

1. Develop your own custom Roku application.

This is a long and expensive process that can take anywhere from 3-6 months and cost thousands of dollars upfront. This option is for anyone who wants to have an SVOD (subscription video on demand), TVOD (transactional video on demand), or Hybrid model, and wants full control over every detail of the application. OTTfeed VIP Solution is a great starting point.

2. Lease a custom Roku application (recommended).

This option is for anyone who wants a high quality product without spending a lot of money upfront. You can have a FVOD (freemium video-on-demand) or AVOD (advertisement video on demand) model. OTTfeed has a great lease offer for a custom Roku application with competitive pricing.

With custom Roku application you have full control over your content. With instant content update you are able to publish your video content to your audience instantly. This is imperative if quality control is a high priority for your brand.

For more information, go to How to Lease a Custom Roku SDK Channel with OTTfeed.

3. Roku Direct Publisher.

This option is no longer available. Roku Direct Publisher has been deprecated and was sunset on January 12, 2024.