Note: Roku Direct Publisher was discontinued in 2024. There are a multitude of informative articles that describe how to set up your Roku Direct Publisher channel. However, not many of them explain the pros and cons of using Roku Direct Publisher or indicate whether it’s the right choice for you and your business. Many users […]

This post is for anyone running ads with Roku Direct Publisher channel (AVOD model). Roku Direct Publisher is a great free app but has its limitations, especially when it comes to ads. When you are relying on ad revenue, then it’s time to stop and think of switching to a custom Roku app (SDK). According […]