OTTfeed successfully launched the Digital Fashion Week (DFW) mobile application, available on both iOS and Android, and served as an official partner of Digital Fashion Week NYC 2025, which took place on Sept. 11, 2025, at SHiFT Midtown in New York City. This initiative reinforced OTTfeed’s role as a leader in digital distribution solutions and […]

For retailers, creating a consistent and engaging in-store experience is key to attracting customers, boosting sales, and building brand loyalty. Whether you operate one boutique or dozens of store locations, your displays and messaging should always feel polished, up to date, and on brand. One powerful way to achieve this is by using a custom […]

For restaurant owners, creating a memorable and consistent customer experience is key, whether you run one location or a dozen. From menu updates to seasonal promotions, you want your message to be clear, timely, and engaging for every guest who walks through the door. One effective and often-overlooked way to do this is by using […]

Step-by-Step Guide to Launching a Roku Channel Fast with OTTfeed Launching your own branded Roku streaming channel is a fast and cost-effective way to expand your presence on smart TVs and reach millions of viewers. With OTTfeed, you can launch a Roku channel in just 7 business days—no coding, no technical headaches. At just $199/month […]

Growing your Roku channel’s audience requires a well-rounded approach that combines digital marketing, content optimization, and engagement strategies. Here are some effective ways to promote your Roku channel and attract more viewers: 1. Promote your Roku channel on your website One of the first steps to promoting your Roku channel is to showcase it on […]

Updating brand assets in a custom Roku SDK application is a complex and time-consuming process. Here are the steps explained at a high level: Prepare Assets: resize, crop, and compress your brand assets (splash screen, logo, background image) to meet Roku’s specifications. Modify Application Code: implement the necessary changes in the application code to replace […]

Leasing a custom Roku SDK channel is a swift and streamlined process, often taking an average of around 7 business days from initiation to publishing. This leasing option can be cost-effective ($199/month + $500 one-time setup cost), representing only a fraction of the time and expenses associated with a full development process, which could take […]

Most churches today are utilizing online video technology such as live streaming and VOD (video on demand) to expand their reach to congregations across the country. Having a Roku channel provides an incredible opportunity for churches and religious organizations to tap into the streaming potential and further their virtual presence. In this post, we explore […]

There are two ways to build your Roku channel: 1. Develop your own custom Roku application. This is a long and expensive process that can take anywhere from 3-6 months and cost thousands of dollars upfront. This option is for anyone who wants to have an SVOD (subscription video on demand), TVOD (transactional video on […]

Note: Roku Direct Publisher was discontinued in 2024. There are a multitude of informative articles that describe how to set up your Roku Direct Publisher channel. However, not many of them explain the pros and cons of using Roku Direct Publisher or indicate whether it’s the right choice for you and your business. Many users […]